Strategic Planning and Analysis

Weather Forecasting

This client needed to understand the impact of weather on their business and then use that knowledge to help their customers plan. Using Planalytics weather forecasting, Consumer Perspectives helped this client identify when the season was expected to begin and when the season was expected to peak, helping key retailers time merchandising activity in specific retail sales zones.

Price/Assortment Relationship

This client needed to understand the relationship between price and assortment. Using our Internet Survey capabilities, we helped this client take a compelling story to the retail trade.

Other recent Consumer Perspectives success stories:

• Customer Segmentation
• Brand Tracking
• Category Management
• Data Mining
• Competitive Analysis
• Strategic Planning
• Syndicated Data Analysis