 |
Success Stories
Our unique style of reporting gives you all the data you need with meaningful insights and carefully constructed implications.
Case Summary
Client: National Manufacturer of Self-Defense Products
Project: Measure Viable Marketing Channels with Development of Brand Position
Challenge: This manufacturer has provided products to the government sector for several years and was interested in exploring the possibility of offering its goods to the consumer market. In order to effectively market to this new "channel", the client needed to gain an understanding of the consumer dynamics that surround its category.
Solution: Through online surveys and focus group sessions, we determined that category awareness for these products was high with opportunity to build on brand awareness. We identified the product mix with the highest potential and uncovered prime purchase opportunities in this relatively new consumer market.
We also found that the greatest challenge facing purchase intent was low consumer involvement. Keeping replacement top-of-mind would be the key to ensuring a high rate of re-purchase.
Using our findings and recommendations, our client developed a line of self-defense products that has been rolled out in regional test markets.
Benefits: This client has been able to design and market personal-defense products for the consumer market based on detailed insights and recommendations gleaned from our research. We take the time to carefully construct implications based on our findings with in-depth reporting. We were able to identify key opportunities for this client to act on, over and above just delivering data.
Other recent Consumer Perspectives success stories:
|
We provide business decision makers with the insights and recommendations they need to make critical decisions about their organization and the markets they serve. We work with our clients to provide issue identification, decision recommendations, and implementation.
|
Home | Who We Are | Services | Success Stories | Clients | Partners | News | Site Map ©2010 Consumer Perspectives Inc. |
