Consumer Perspectives Inc.

In The Press

Announcements

April 7, 2010. Consumer Perspectives is now officially offering focus group moderation as a service. While we’ve been doing focus group work for years, we have conducted studies on an as needed basis for select clients. But there is such a need for meaningful consumer insight among our client base we decided to formalize the service with all of our clients. Once we understand the business issues that need to be addressed, we design the screener and the moderators guide. We then take care of everything else from the recruiting process to presenting the final report. We also can run groups online as a bulletin board. We will continue all of our other services which include among other things, concept testing, usage & attitude studies, tracking studies, and consumer segmentations.

And, over the next few weeks we will be formally announcing an alliance with Strategic Marketing Sciences (SMS), designed to expand our footprint in modeling analytics. We will now have the capability to do in-depth price/promotion and price elasticity analyses using both survey research and scanner data. We just finished up a significant study on the state of the economy with SMS and look forward to solidifying our relationship.

Recent Seminars

Capturing & Leveraging Consumer Insight
An Hawaii Internation Conference on Business Seminar
Honolulu, Hawaii

"Innovation Pipeline: Making New Product and Service Development More Consumer-Centric"
Workshop led by Will Tomlinson, CPI

This workshop, led by Will Tomlinson, founder and president of Consumer Perspectives, will examine building a framework of consumer insight that is built upon the way consumers think about the products/categories being explored by your organization. Too often, consumer insights are masked by the very words companies use to discuss their products/services internally. Why do so many ideas that seemed like sure winners die when they reach the consumer testing stage? Was the idea doomed from the start or did the essence of its appeal get lost somewhere along the way?

Specifically, this workshop will address:

Bridging the gap between marketers and consumer

Translating "marketing-speak" or "techno-speak" into "consumer-speak"

How to learn by simply listening to the consumer

Understanding the synergy between qualitative and quantitative research

Participants will leave this workshop equipped to:

Identify potential communication problems before expensive testing is initiated
Put a process in place that will enhance the innovation process
Enable their organization to more fully understand a new idea's true potential

About Consumer Perspectives, Inc.

Consumer Perspectives, Inc. (CPI) is a full-service market research company located in the Seattle, Washington area. With 25 years of experience, CPI specializes in consumer research including: customized research development, syndicated scanner information, household panel data, and category management. Some of their clients include: The Clorox Company, Nestle USA, PeopleSoft, Pepperball, Inc., and Faith Popcorn's Brain Reserve.

For More Information Contact:
Will Tomlinson
Consumer Perspectives, Inc.
Phone: 925-766-8585
www.perspectivesco.com