Data Mining

Forecasting: Success

This client, a large consumer packaged goods company, had a fairly aggressive Year Two Budget for a new product. Using POS data, we developed a Success Model and then re-forecasted and reported results on a weekly basis.

Forecasting: Five Year ROI

This business-to-business firm needed a forecasting model for strategic planning. We developed a Forecast Model that could be used with concept testing scores and then project five-year ROI.

Other recent Consumer Perspectives success stories:

• Customer Segmentation
• Brand Tracking
• Category Management
• Data Mining
• Competitive Analysis
• Strategic Planning
• Syndicated Data Analysis