Concept Screening

Do you have lots of great ideas but need to start screening them down to a manageable level?

Consumer Perspectives has developed a unique market research service, Instant Perspective™, that combines quantitative and qualitative approaches in the same research session.

How it works

• We recruit 50 to 75 consumers to a large facility and use consumer response meters linked to a computer to instantly collect consumer reaction.
• The data is instantly tabulated and respondent reactions to your concepts are available before the next question is asked! It's a great way to get a quick screen on a large number of concepts, label designs, etc.
• We then use those consumer reactions to break the groups into two to three traditional focus groups.
• During the qualitative session, consumers are probed about why they responded the way they did.